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In the bustling streets of Seoul, where modernity meets tradition, lies a hidden gem that has stood the test of time: Jongno Tteokbokki, affectionately known as Jongno Snack. Nestled next to the iconic Youngpoong Bookstore in Jongno, this unassuming snack bar holds within its walls a rich history and a culinary legacy that continues to captivate locals and visitors alike.
30 Jong-ro, Jongno-gu, Seoul
As I recently embarked on a culinary adventure through Seoul, Jongno Tteokbokki beckoned with promises of authentic flavors and a glimpse into the city’s vibrant food culture. Despite its unassuming facade, this eatery has garnered attention, even making a cameo on Infinite Challenge, a testament to its enduring popularity.
Stepping into Jongno Tteokbokki, I was greeted by a cozy ambiance adorned with faded post-it notes and nostalgic memorabilia, reminiscent of a bygone era. Among the decor, tiny pictures of the Infinite Challenge members adorned the walls, serving as a cherished memory of days past. While the exact year of its establishment remains a mystery, traces of its existence dating back to 2005 paint a picture of its longstanding presence in the neighborhood.
Eager to delve into the menu, my curiosity was piqued by the mention of “twice-fried battered mix,” a specialty of the house. Opting to explore the original fried offerings first, I embarked on a culinary journey that would awaken my taste buds to a symphony of flavors.
The star of the show was the tteokbokki, crafted with freshly simmered cylinder-shaped rice cakes, a departure from the conventional variety. Bathed in a luscious seasoning sauce, the dish exuded a tantalizing aroma that beckoned with every bite. While the absence of additional ingredients left me craving more, the chewy texture of the rice cakes and the depth of flavor in the sauce left an indelible impression.
To elevate my dining experience, I indulged in the self-service option of “twice-fried battered mix,” a delightful medley of sweet potato noodles and handmade kimchi. Though the fried state left much to be desired, the inventive combination of flavors showcased the creativity and ingenuity of Jongno Tteokbokki’s culinary offerings.
Beyond tteokbokki, the menu boasted an array of delights, including ramen and gimbap, providing a satisfying option for those seeking a light meal or a quick snack while exploring the neighborhood. As I savored each morsel, I couldn’t help but appreciate the simplicity and authenticity of the fare, a testament to Seoul’s rich culinary heritage.
While Jongno Tteokbokki may not boast the glitz and glamour of trendy eateries, its enduring charm lies in its unwavering dedication to tradition and flavor. Here, amidst the hustle and bustle of Jongno, diners are invited to embark on a culinary journey that transcends time, offering a taste of Seoul’s storied past and vibrant present.
As I bid farewell to Jongno Tteokbokki, I couldn’t help but reflect on the memories created and the flavors savored. In a city teeming with culinary delights, this humble snack bar stands as a beacon of authenticity, reminding us that sometimes, the most unforgettable experiences are found in the simplest of pleasures. Whether you’re a seasoned foodie or a curious traveler, a visit to Jongno Tteokbokki promises an unforgettable gastronomic adventure through the heart and soul of Seoul.
